Michigan Association for Female Entrepreneurs


2019 Women Entrepreneurs Conference

Westin Southfield-Detroit

Southfield, MI

Saturday, November 23, 2019


About WEConference 2019

Held during Global Entrepreneurship Week, the 2019 Women Entrepreneurs Conference is a full-day business conference that brings together female entrepreneurs, business experts, media, and community and government leaders to support and celebrate women in business.

The 2019 Women Entrepreneurs Conference offers a unique opportunity to:

  • CONNECT with like-minded women entrepreneurs to share experiences and stories to help encourage and support other entrepreneurs!

  • CULTIVATE new business relationships with business experts and organizations dedicated to strengthening and advancing women's success in starting and scaling high-growth businesses in Michigan!

  • CELEBRATE the contributions and impact of women entrepreneurs to Michigan's economy!

During the event, attendees will be immersed in a high-impact program featuring informative keynote speakers who will share actionable strategies on how to build and grow a successful business!

The event will also feature an interactive panel discussion, the "Female Entrepreneur of the Year" award presentation, a vendor hall featuring products and services by women-owned businesses, and the opportunity to meet and network with inspiring women leaders and entrepreneurs from across the state.


The Speakers

  1. Tonya McNeal-Weary
    Tonya McNeal-Weary
  2. Erin Bemis
    Erin Bemis
  3. Gwendolyn Davis-Yancy
    Gwendolyn Davis-Yancy
  4. Stephanie Martin
    Stephanie Martin
  5. Kim Boudreau Smith
    Kim Boudreau Smith
  6. Vaneese Johnson
    Vaneese Johnson
  7. Kim Trathen
    Kim Trathen
  8. Tinesha Cherry
    Tinesha Cherry
  9. Zenell Brown
    Zenell Brown
  10. Rebecca Dray
    Rebecca Dray
  11. Anita Caprice
    Anita Caprice
  12. Talia LeRay
    Talia LeRay

This dynamic event is designed to unite women entrepreneurs in all stages of business development

Join the conversation #WEConference

Dr. Nicole Farmer
2019 Female Entrepreneur of the Year
Dr. Nicole Farmer, Founder of Grand Innovation and LifeLine Business Consulting Services, is the recipient of our 2019 Female Entrepreneur of the Year Award. This prestigious award acknowledges and recognizes extraordinary women entrepreneurs from across Michigan who exemplify business creativity and vision and is an active leader in her community.
Dr. Nicole Farmer has been widely recognized for her distinctive voice and insight on the journey to entrepreneurship. After becoming the first African American woman to own a Tuffy Auto Service franchise in 2006 and running her own multi-million dollar company, Dr. Farmer launched LifeLine Business Consulting Services. She subsequently coached thousands of individuals to realize their dreams of entrepreneurship and receive millions of dollars in funding.
Dr. Farmer's mission is clear: Inspire minority and women business owners to realize their dreams. Dr. Farmer recently founded Grand Innovations, a Detroit-based 501c3 nonprofit organization whose mission is to make self-sufficiency a reality for parents, youth and the Detroit community by empowering others to change their lives through entrepreneurship!

Congratulations Nicole!

Who Should Attend
MAFE's annual Women Entrepreneurs Conference brings together diverse women entrepreneurs from across Michigan.

With a focus on celebrating women, our passion lies in networking and creating an environment that will make it conducive for women entrepreneurs to connect, network, share ideas, learn and inspire.

The conference is for women entrepreneurs and professionals, thinkers and dreamers - for those who love discussing ideas and networking with like-minded business professionals.


8:30 am - 9:00 am                                                                       

9:00 am - 9:15 am                                                                       


9:15 am - 10:15 am                                                                        

10:15 am - 10:30 am                                                                    

10:30 am - 11:00 am                                                                    

11:00 am - 11:45 pm                                                                     

11:45 am - 1:00 pm                                                                  

1:00 pm - 2:00 pm                                                                      

2:00 pm - 2:30 pm                                                                        

2:30 pm - 2:45 pm                                                                        

2:45 pm - 3:15 pm                                                                       

3:15 pm - 3:30 pm                                                                       

3:30 pm - 4:00 pm

*Subject to change

Registration & Continental Breakfast | Vendor Hall Open

Welcome - Tonya McNeal-Weary, Founder, Michigan Association for Female Entrepreneurs

Opening Remarks - TBD

Morning Keynote: Reach Customers Online with Google - Erin Bemis, Google

Networking Break: Connect with attendees and visit vendors

Power Talk: Mindshift & Get Your "GRIT" - Gwendolyn Davis-Yancey, Mindshift Strategist, Davis-Yancey Strategy Centers

Panel Discussion: Women Empowered: Interactive Panel Discussion with Successful Women Entrepreneurs

Lunch Keynote: Boost Your Business with Facebook, Talia LeRay, Facebook Small Business Community Engagement Team

Afternoon Keynote: Creating Passive Income: From Dream To Reality - Kim Trathen, International Business and Marketing Coach, Kim Trathen Coaching

Power Talk: How To Build A BIG, BAD, BOLD Business Brand, Vaneese Johnson, The Boldness Coach

Networking Break: Connect with attendees and visit vendors

Power Talk: The Messy Middle - Stephanie O'Brien-Martin, Founder, Moved by Purpose

Award Presentation: Female Entrepreneur of the Year Award Honoree - Dr. Nicole Farmer, Founder, Grand Innovation

Closing Remarks | Open Networking


Download the App

Download the event App and network with attendees, check out session descriptions, speaker profiles, and event resources!

Event Sponsors & Partners

About Global Entrepreneurship Week

Global Entrepreneurship Week (GEW) is the world's largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them take the next step in their entrepreneurial journey. These activities, from large scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors, and even investors - introducing them to new possibilities and exciting opportunities. Powered by the Kauffman Foundation, Global Entrepreneurship Week has expanded to 170+ nations since its launch in 2008 with over 20,000 partner organizations.